Méridien
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The brand strategy club at NEOMA Business School

Helping brands navigate uncharted markets.

Students from several continents, working on real briefs for real companies in Reims.

Many perspectives. One direction.

Bring us a brief Become a member

We come from several continents, from engineering to management. We speak different languages and think in different frameworks. Put those views around one brief and you get sharper strategy than any single perspective could reach.

This semester, three teams have a real client.

Each project team works with one company for the whole semester, from research to recommendations.

Skincare from Denmark Team led by Abir

A Danish skincare company exploring the French market. Who is the French buyer, and what does Bioli need to say to win them?

Music festival in Reims Team led by Aditi

Reims's music festival wants to refresh its audience and connect with a younger generation.

Pet food from China Team led by Sirine

A major Chinese pet food company growing and strengthening its presence in France.

Four project managers are still looking for a client.

If your brand is entering France, reaching a new audience, or rethinking its positioning, one of our teams can take it on.

Propose a brief

What members get

Méridien now runs on official membership. Members stay in the association and the group chat, and get access to everything below.

  • Career opportunities

    We recommend members for internships and other roles, based on their profile, skills and involvement.

  • Real projects

    Join a project team, lead a future project, and work on real challenges for real companies.

  • Departments

    Get involved in the department teams that run Méridien and help it grow.

  • Méridien Sessions

    Workshops, plus the training, presentations and internal materials we use on our projects.

  • Events and networking

    Social nights with the club, and networking events with professionals and companies.

Join Méridien

€15 One semester
€25 Full year
Navy Méridien hoodie, front with a small logo and back with the large logo and the words Méridien Brand Society
The Méridien hoodie €30 €25 when you buy it with your membership

No payment yet. We're collecting confirmations now and will share payment details in the coming weeks.

Membership
Add the hoodie for €25?

Coming up

  1. Halloween night

    Our first social of the year. Come in costume and meet the teams.

  2. Méridien Sessions

    Hands-on workshops on the methods our project teams use: research, positioning, brand platforms.

  3. Networking with professionals

    An evening with people from brands and agencies. Members get first access.

Is your brand heading somewhere new?

A Méridien team spends a full semester on your challenge: entering the French market, reaching a new audience, or sharpening your positioning. You get fresh research and recommendations from people who see the market from many angles.

  • One semester per project
  • A dedicated team led by a project manager
  • Based in Reims, working in English and French